Crafting a Brand Identity for an NC-based Startup

About This Project:

This showcase highlights my role in shaping the visual identity for ONC, a startup based in Raleigh. Additionally, it features compilations made to creatively showcase some of the advertising industry's most formidable competitors.

Organization: ONC
My Role: Art Director / Brand Designer
Location: Raleigh, NC
Duration: May 2019 — June 2019 (1 month)

Tags: Brand design, Art direction, Industry research, Figma, Sketch, Adobe Illustrator

Defining the Brand 🎨

This section delves into the creation of the comprehensive Brand Book, which meticulously defines the visual identity of ONC. Making the book involved crafting design specifications for the logo, taglines, fonts, typefaces, text hierarchy, brand colors, letter marks, aesthetic styling, stationery, and print media.

Studying the Competition 🔬

This next section describes the process of researching and analyzing ONC's top competitors within the advertising and branding industry. I performed an extensive study that explored the strategies and visual elements that defined these competitors' brands. By curating a collection of compelling visual artifacts, including brand-defining materials created by competitor companies for their clients, I crafted a comprehensive compilation.